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Personalized marketing
Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of database marketing. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.
==Internet marketing==
Personalized marketing had been most practical in interactive media such as the internet. A web site can track a customer's interests and make suggestions for the future. Many sites help customers make choices by organizing information and prioritizing it based on the individual's liking. In some cases, the product itself can be customized using a configuration system.
The business movement during Web 1.0 leveraged database technology for targeting products, ads, and services to specific users with particular profile attributes. The concept was supported by technologies such as BroadVision, ATG, and BEA. Amazon is a classic example of a company that performs "One to One Marketing" by offering users targeted offers and related products.
Personalization is the term that later followed as a way of describing this evolution in Internet marketing.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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